1. KTV bar mode (design)

mode design is an all-round system designed and customized by planners before a KTV bar opened. If the design is good and the various links are handled properly, its biggest highlights will quickly shine during the trial period and attract customers. Smart planners will use the designed model for early publicity before the opening to achieve the effect of getting twice the result with half the effort at the time of opening. Why not talk about positioning mode but design mode? Because more positioning means applying. The design is a choice and innovation based on objective conditions, including new ideas and new elements.

2. KTV bar selling point (positioning)

refers to a unique, innovative, and sublimated characteristic product or service in the operation of a KTV bar, which has the characteristics of being easily accepted by customers instantly and followed and enjoyed for a long time.

1. KTV bar software selling points: business methods, weird consumption patterns and sales price system, DJ and music and performing arts styles, on-site "control atmosphere" can all be positioned as selling points, but no matter how you position it, you must position it as a selling point It is a selling point if you get the recognition of consumers, be sought after for a long time, and consciously promote it for you for free.

2. KTV bar hardware selling point: This selling point is generally only attractive in a short period of time. For example, the original Zhuhai "Three-dimensional Space Nightclub" (the predecessor of Zhuhai Rolling Stone) imported a laser light of 2.8 million Hong Kong dollars from Germany when it opened. There were only three such lights in the country (the central station and the Hunan station). The visual impact of the scene was extremely shocking. But the guests in the lobby are more watching and enjoying this lamp. So this selling point does not determine your future business.

3. KTV bar brand selling point: also called no-cost selling point. This is the intangible capital accumulated during the long-term development of a certain market, which can bring sustainable benefits to the place. For example, the words "Soho" or "钱柜" are their own selling points. Today's customers can hardly explain what is better, but they are more willing to go. It is also difficult for peers to learn, understand and grasp it in a comprehensive manner. Because their own cultural heritage has been accumulated over a period of several years, outsiders can imitate things on the surface, but can the "soul" be learned?

3. KTV bar features (option)

refers to the selective reprocessing of one or more items according to their own situation and the comprehensive comparison of similar fields, so that they can be quickly appreciated in operation. However, the two terms feature and selling point are too close. What I mean by separating them is to allow managers and musicians to grasp and operate more accurately. I divide the characteristics into the following two types:

1. The dominant feature of the KTV bar: guests can easily see the difference between you and other venues. Such as the openness and privacy of the layout of the whole venue, the quality of service personnel and the atmosphere of the scene are mainly driven by people or emphasizing natural interaction. These characteristics can be inferred from the flow of passengers and the rate of returning customers, and they can be adjusted or sublimated in due course, so they are called dominant characteristics.

2. Hidden features of KTV bars: usually only regular customers can feel and enjoy them. Such as specific settings and the quality of emotional services. A certain store may not be better than others in terms of layout, setting, and service attitude, but people are particularly willing to go. Then, it is possible that the service staff there are not only using skills but also "heart" to provide services. For example, when the guest comes to consume for the second time, he can greet him with a surname and title, and he can handle complaints of rudeness from the guest in a timely and sincere manner. Another example is the decoration of the atmosphere and the tolerance of privacy, affinity, atmosphere, and interaction are also characteristics. This feature is also very implicit. These factors are not easy for the occasional visitor or even senior managers in the same industry to discover, but they can continue to bring benefits. The above points are more concerned with the emotional aspects of guests to meet their needs, so they are called implicit features.

Four, KTV bar highlights (launch)

The so-called “beautiful spot” refers to the KTV bar in business, in addition to the various products that have been accepted by the customers, new products and special events launched outside the usual business methods. The launch of beautiful spots should pay attention to the "time" conditions and the "need" conditions. For example, mass sales KTV launches a large-scale marketing and promotion event with autumn as the theme. The lobby and public aisles are filled with maple leaves to set up the venue, highlighting the seasonal promotion themes, and then cooperate with the special varieties of drinks or specials and various advertisements. A pretty spot placement case is basically formed. For example, in the lobby mode, singing and dancing performances, slow shaking or saliva di high are the usual activities. The company will also launch some short-period or single-day planning programs such as model audition contests, foreign ranking DJs, special or theme parties, etc., etc. Peripheral promotion plans are all around this theme to benefit.

The venues in the KTV bar business regularly put out some beautiful spots, and when the guests generally like and accept them, after a certain period of time, they will be upgraded inadvertently and naturally. Untargeted marketing cannot be called a good spot, and even worse, it will have counterproductive effects. If the purpose of price-cutting marketing is not to monopolize or suppress or engage in cross-competitors, it shouldn't be called a good spot. This is called bad strategy or dying struggle. Models, selling points, characteristics, beautiful points, each point is very important to the operation of the night market, but they are not independent of each other and self-contained. Models can affect or even limit selling points; features can be upgraded to selling points; pretty points can be upgraded to features. The four points are intertwined and closely linked, and their ultimate goal is all attributable to benefits.