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06-02

Identify target customers and analyze the market environment

The first step of any marketing plan is to select the market and identify the target customer group; the second is to determine the products and services that the target customer group needs to purchase. If these two basic elements are confirmed, then the problem of attracting customers and selling products will be solved. This is true whether it is planning to build a new bar or transforming an old bar that has lost its vitality.

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Identify target customers and analyze the market environment

06-02

Bar Management Planning Book

To be successful in investing in a bar, you must first understand the development process of the bar, predict the development direction of the bar, formulate planning plans and business methods in different periods, understand the consumption mentality and consumption habits of consumers at different stages of development, and formulate different business models and marketing Means, follow the law of bar development, accurately predict the market, lead the entertainment trend, and bar investment can get an efficient return.

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06-02

Essential knowledge for management majors

1. Butterfly effect: In the 1970s, a meteorologist named Lorenz in the United States explained the air system theory that a butterfly's wings in the Amazon rainforest occasionally vibrated, and perhaps two weeks later, it would cause an event in Texas. tornado. The butterfly effect means that a very small change in the initial conditions will be continuously amplified, which will make a huge difference in its future state. Some trivial matters can be confused, and some trivial matters, if amplified by the system, are very important to an organization and a country, so you should not be confused.

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Essential knowledge for management majors

06-02

Training materials for employees in entertainment venues

The lighting tuner is also called DJ, who is responsible for playing music songs and adjusting the lighting and sound. It is the soul of the audio control center.

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Training materials for employees in entertainment venues

06-02

Bar table structure and design

The bar design should be elegant and comfortable. It should be beautiful and generous. The atmosphere should be cordial and gentle, giving guests a "home away from home" feeling. The furniture should be suitable for use. The bar counter is best to be decorated with luxurious and elegant high-grade marble. However, because marble gives people a cold feeling, most of the bar counters are framed with wood or metal and covered with dark hardwood. The design and decoration of the bar should be carried out in terms of equipment, walls, floors, ceilings, lighting, windows and some decorative objects. There are no two bars that are exactly the same in the world. Although the target market, function, space, and environmental layout of each bar are not the same, to a certain extent, the bar layout still needs to follow certain rules.

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06-02

Daily bar management

First of all, you must have a wealth of knowledge about beverages. For every new employee who comes in, you must be responsible for training them. You must tell them the reason for everything you ask them to do. For example, replenishing the refrigerator is a simple matter, but you have to let them know that when replenishing the refrigerator, you must remember the location of each bottle of beer, the place of origin of this bottle of beer, in English. In this way, you can quickly know where the customer orders wine, and the same applies to foreign wines. The inventory of alcohol is also very important. Inventory is helpful to find out if someone flies the order, or secretly take the alcohol out or drink it by yourself at work, etc. One of the ways to effectively control costs.

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06-02

Bar job responsibilities

1 Actively carry out various tasks under the leadership of the bar manager. 2 Fully responsible for the supervision and inspection of the bar. 3 Master the usage methods and maintenance knowledge of various equipment and facilities.

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06-02

Classification and characteristics of different entertainment venues

Entertainment projects are composed of many different types of models. The entertainment industry ranges from the earliest dance halls, nightclub-style opera houses, discos, comprehensive bars, beauty show bars, to today’s nightclubs, mass sales KTV, entertainment clubs, slow rocking bars, etc. It has gone through a long process. Especially today as the entertainment industry continues to mature, the segmentation of entertainment models and consumer groups is more obvious and professional, so when planning a project, we must first clarify the direction, determine the entertainment model and different consumer groups.

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Classification and characteristics of different entertainment venues

06-02

KTV decoration

With the improvement of people's living standards and consumption levels, consumption habits have also changed. Outing entertainment not only pays attention to content, but also pays more attention to the leisure and autonomy of entertainment. Not only want to have a good time, but also want to retain a certain degree of privacy, without affecting or being influenced by others. This makes the traditional entertainment industry in addition to maintaining high-quality entertainment service quality in the course of business operations, but also must pay attention to updating marketing concepts. Discover the needs of customers and create business projects and business atmosphere that meet the needs of customers. KTV private rooms, which are relatively independent and enclosed in architectural form, have gradually emerged under this demand.

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06-02

The integration of designers and operators in KTV projects

The "KTV" boom in the 1990s in the mainland led to an increase in the number and variety of urban KTV music squares, which became one of the mainstream of high-end entertainment consumption. Later, “Karaoke” originating from Japan is no longer a representative of high-consumption entertainment in the local area. Compared with fashionable and exquisite clubs and various bars, it seems to be a low-end consumer fashion for young students and salaried workers, and more designs and decorations. Reflected in the tendency of low budget; but in the domestic KTV music plaza still dominates, it has not lost to other forms of entertainment, although the variant of DISCO dance hall "slow shake bar" is popular all over the country; all kinds of specialty bars, CLUB one after another; more to Europe and the United States Consumers are surprised that the super large-scale sauna leisure plaza, which is tens of thousands of square meters, seems to be unable to shake the position of "KTV" in entertainment consumption, and the types of KTV have become more diversified, from the original traditional service style to the health in recent years. The KTV music square was sold in a large quantity, and then it was separated into a very high-consumption club-style private exclusive KTV square. It is called a KTV nightclub in many star-rated hotels in the north, and the consumption is extremely luxurious.

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The integration of designers and operators in KTV projects

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