The first step of any marketing plan is to select the market and identify the target customer group; the second is to determine the products and services that the target customer group needs to purchase. If these two basic elements are confirmed, then the problem of attracting customers and selling products will be solved. This is true whether it is planning to build a new bar or transforming an old bar that has lost its vitality.
To be successful in investing in a bar, you must first understand the development process of the bar, predict the development direction of the bar, formulate planning plans and business methods in different periods, understand the consumption mentality and consumption habits of consumers at different stages of development, and formulate different business models and marketing Means, follow the law of bar development, accurately predict the market, lead the entertainment trend, and bar investment can get an efficient return.
1. Butterfly effect: In the 1970s, a meteorologist named Lorenz in the United States explained the air system theory that a butterfly's wings in the Amazon rainforest occasionally vibrated, and perhaps two weeks later, it would cause an event in Texas. tornado. The butterfly effect means that a very small change in the initial conditions will be continuously amplified, which will make a huge difference in its future state. Some trivial matters can be confused, and some trivial matters, if amplified by the system, are very important to an organization and a country, so you should not be confused.
The bar design should be elegant and comfortable. It should be beautiful and generous. The atmosphere should be cordial and gentle, giving guests a "home away from home" feeling. The furniture should be suitable for use. The bar counter is best to be decorated with luxurious and elegant high-grade marble. However, because marble gives people a cold feeling, most of the bar counters are framed with wood or metal and covered with dark hardwood. The design and decoration of the bar should be carried out in terms of equipment, walls, floors, ceilings, lighting, windows and some decorative objects. There are no two bars that are exactly the same in the world. Although the target market, function, space, and environmental layout of each bar are not the same, to a certain extent, the bar layout still needs to follow certain rules.
First of all, you must have a wealth of knowledge about beverages. For every new employee who comes in, you must be responsible for training them. You must tell them the reason for everything you ask them to do. For example, replenishing the refrigerator is a simple matter, but you have to let them know that when replenishing the refrigerator, you must remember the location of each bottle of beer, the place of origin of this bottle of beer, in English. In this way, you can quickly know where the customer orders wine, and the same applies to foreign wines. The inventory of alcohol is also very important. Inventory is helpful to find out if someone flies the order, or secretly take the alcohol out or drink it by yourself at work, etc. One of the ways to effectively control costs.