With the improvement of people's living standards and consumption levels, consumption habits have also changed. Outing entertainment not only pays attention to content, but also pays more attention to the leisure and autonomy of entertainment. Not only want to have a good time, but also want to retain a certain degree of privacy, without affecting or being influenced by others. This makes the traditional entertainment industry in addition to maintaining high-quality entertainment service quality in the course of business operations, but also must pay attention to updating marketing concepts. Discover the needs of customers and create business projects and business atmosphere that meet the needs of customers. KTV private rooms, which are relatively independent and enclosed in architectural form, have gradually emerged under this demand.

　　 Since the emergence of mass-marketing KTV, a new round of mass karaoke fever has once again set off. Although the original intention of mass-marketing is not to make small profits but quicker, but in the past few years, mass-marketing KTVs have followed suit, causing market flooding and vicious competition. Small profits but quick turnover, high value-for-money prices, "safe and healthy" business methods, especially its mature business model, are in line with modern entertainment concepts. The layout and design of KTV mainly use decorations such as walls, ceilings and floors, and shape the unique style of KTV through the unified arrangement of external and internal decorations, especially the application of lighting, which can create a distinctive theme and provide customers with A pleasant leisure environment.

　　The purpose of determining the KTV business theme is to create a distinctive business environment, highlight unique business characteristics, and form a unique entertainment and cultural atmosphere to attract a stable target customer group for consumption. If KTV’s business theme and decoration theme are not clear or lack the theme, it will give people the impression of "one thousand stores" and lack of personality, and it will be difficult to attract a stable source of consumers.

　　 Before determining the design theme of KTV, there should be a clear range of main source of customers, and its consumption level, consumer psychology and consumption habits should be analyzed in order to be targeted and clarify the design theme. Secondly, the design should be combined with the specific business content of KTV, and the color, lighting, space layout and other aspects of the private room should be comprehensively considered around the characteristics of the business project. It should not only pay attention to cost saving, but also create an attractive special style.

The theme design of 　　 KTV must have a sense of the times and a special artistic conception. Judging from the current development history of KTV, it is not only a simple way of leisure, but also represents a trendy entertainment method required by the latest era. Whether it is in audio-visual equipment, entertainment content or theme decoration, it must be able to highlight this trend. The creation of the sense of the times and the special artistic conception is embodied in the use of the main color, the determination of the furniture style, the use of lighting equipment and the selection of thematic decorative paintings.

First of all, the spatial layout of KTV should be reasonable. The layout design is mainly practical, making full use of the space and taking into account the sense of privacy and atmosphere. The design and placement of furniture in the private room, the placement of sofas, coffee tables, work tables (bartenders) and coat racks, etc. should take the convenience of the guests and the convenience of service as the primary consideration.

Secondly, the decoration and furnishings should be elegant and generous. The objects usually used in decoration are similar, usually paintings, small sculptures and plants. The key is to consider how to complement the lighting to bring out the best effect.

In addition, the decoration colors of KTV should be coordinated. As the private rooms emphasize sound insulation, the lighting is usually not good. It is advisable to use light and warm colors to reduce the sense of space depression and give people a bright and warm feeling. Consider using different tones with similar colors to activate the overall atmosphere with jumps and differences in color.

As the indoor environment emphasizes the sense of novelty and fashion, especially when the sales strategy is to attract repeat customers, the furnishings and the update of decorative items can create a novel and generous sense of the times, and often change the sense of newness.

　　 Today when singing K has become a fashionable way of leisure and entertainment, various forms of KTV are constantly appearing. Therefore, in the design of KTV private rooms, it is best to be based on culture, and on the basis of perfecting functional facilities, strive to use unique decoration techniques to make KTV stand out in design and become a decorative demonstration night scene and leisure. The preferred place for entertainment. While pursuing elegant and high-end space, we strive to control the relationship between investment cost and decoration effect, adhere to the principle of economy, obtain better decoration effect with a small investment, and strive to fully realize the aesthetics of materials through careful selection of materials, materials, and careful construction. effect.