The integration of designers and operators in KTV projects

The "KTV" boom in the 1990s in the mainland led to an increase in the number and variety of urban KTV music squares, which became one of the mainstream of high-end entertainment consumption. Later, “Karaoke” originating from Japan is no longer a representative of high-consumption entertainment in the local area. Compared with fashionable and exquisite clubs and various bars, it seems to be a low-end consumer fashion for young students and salaried workers, and more designs and decorations. This is reflected in the tendency of low budget; but in the domestic KTV music plaza, it is still exclusive, and it has not lost to other forms of entertainment. Although the variant of DISCO dance hall "slow shake bar" is popular all over the country; all kinds of specialty bars, CLUB, emerge in an endless stream; more to Europe and the United States Consumers are surprised that the super large-scale sauna leisure plaza, which is tens of thousands of square meters, seems to be unable to shake the position of "KTV" in entertainment consumption, and the types of KTV have become more diversified, from the original traditional service style to the health in recent years. The KTV music square was sold in a large quantity, and then it was separated into a very high-consumption club-style private exclusive KTV square. It is called a KTV nightclub in many star-rated hotels in the north, and the consumption is extremely luxurious.

　　 Various KTVs tend to have diversified styles and widening budget investment gaps. At the same time, many excellent professional designers have been separated. They are more focused on the design of "KTV" commercial spaces and can coordinate and cooperate with lighting sound engineers. It needs to be emphasized that the integration of the designer and the operator as the commander of the entire project is very important. Years of design realization and continuous cooperation and exchanges with designers in the industry have made me deeply feel that if entertainment consumption, especially the design of "KTV Plaza", can maximize commercial goals and reflect commercial values, it requires operators and designers to respect and tolerate each other. , Learn from each other and compromise; understand and understand each other; be considerate and caring for each other, and even require designers and operators to successfully "love".

　　The important thing for first love is to understand each other. The designer should clarify the current situation of the owners and classify them effectively. Owners with many years of operating experience and new entrants have considerable differences in the design and implementation of the project. Designers should communicate with them in different ways: for the former, they should pay attention to their past successful cases and business ideas, and the conditions for past success. Which are the inevitable factors and which are the accidental factors, especially the shortcomings and faults should be discussed in depth, and try to avoid repeating the same mistakes in new projects. On this basis, we have a detailed understanding of the main operations of the new project, the appeal center finds important selling points, and solves the primary problems; patiently persuades the owners to change unrealistic concepts and encourages them to brave breakthroughs and innovations, because it is difficult for the entertainment industry to seek innovation and change Simply copying success for a long time, the dream will never fail; for the latter, learn more about its motivation to enter, introduce the industry, analyze the success factors and conditions in actual cases, so that it can quickly understand the industry through the designer and predict the business risk. And average income. Avoid two undesirable tendencies, neither blindly optimistic and large-scale investment to achieve the so-called largest and most luxurious; nor can it be afraid to invest, be cautious and lose business opportunities and miss the best time to enter the market. Designers should understand their advantages, use mature design methods and successful experience to reduce business risks, ensure their business confidence, and make them successful in the first battle. In the process, we must resolutely stop the tendency of vacillation and change from time to time, and use clear, concise and well-organized project plans to continuously strengthen the owner’s belief in winning, so that the project can be implemented quickly and smoothly. Sometimes, based on specific conditions and industry conditions and the strength of competitors, it is recommended that owners hire an experienced management team to communicate more clearly and directly with the owners, so that the designers can have a deeper understanding of the owners through their role as a bridge and reach a consensus as soon as possible. A relatively ideal situation is that the management team, the owner and the design team formulate a standardized and detailed project design task book, clarify the project positioning, consumer positioning, set the annual business plan and pre-opening marketing planning, limit the total investment, clarify the location characteristics and environmental advantages , Found the shortcomings of the project. An excellent task book should include service process analysis, the number of service personnel and the precise location, etc., so that the designer has a clear goal and targeted, effectively ensuring that the project is implemented according to the established policy, and there will be no large investment exceeding the budget or even being forced by funds in the middle. The emergence of the horrible phenomenon of work stoppages can also prevent the lack of investment and the difficulty of achieving competitive advantage, making the project nondescript "short-lived ghosts", which on the contrary dampens the confidence of new entrants.

　　 After the owners are classified, the design team should also self-analyze, so that the owners and managers can clarify the characteristics and success stories of the team, the team’s organizational structure and service methods and processes. Only on the basis of knowing yourself and the enemy can both parties coordinate and achieve a multiplier effect with half the effort. The integration of designers and operators in KTV projects is mutual. Designers must improve their communication skills to achieve a comprehensive improvement of overall quality: I personally think that to achieve a good integration with operators, designers need to empathize and at least play successfully. 5 different roles:

Mature consumer

　　 Designers should like KTV Plaza and know how to karaoke. He is a fashion player. Discover the true feelings and potential needs of consumers while enjoying life. In the communication with different consumers, we find that the project is insufficient or find new needs, so that the KTV design is more humanized and personalized. For example, in the service KTV plaza, it is difficult to find a quiet space for answering calls in the lobby, corridors, and boxes. In our successful cases, we set up independent public telephone booths in the relatively dense areas of the boxes to effectively shield the noise and set up environmental simulators inside. , To provide consumers with sound effects that mimic different environments, thereby providing more privacy conditions and freedom. Such telephone booths share an average of four to five rooms, which is effective for consumers. This discovery is difficult to imagine in a vacuum, only to find the demand in actual consumption, and sometimes even the actual demand of the designer himself. The representative effective demand is extracted from many different demands, and the actual effect is greater.

investor

When the designer and the owner succeed in empathy, they can almost intuitively control the capital investment first, because at this time the designer thinks that every penny is his own, and must calculate the use, and also calculate the return on investment, including the rate of return. And payback time. We will also deliberately control the selection of high-end materials, and try our best to use alternative materials with good effects and low cost. At this time, the designer is more aware that the entertainment space, especially the KTV square, is changing faster and faster, and it will not be done once and for all. What a beautiful store needs to be redeployed and replaced after three to five years, or even completely demolished and redesigned. Designers who are successful transposition investors are no longer obsessed with milestone fantasies. They waste the money of their owners in exchange for winning global awards, or mark new ideas without scruple, and do superfluous stupid things. Designing with this kind of mentality can reach a consensus with the operators to achieve harmony.

Manager

　　Imagine what happens when a designer has the mentality of a manager? At least there will be less romantic acts of piling up stones and sand everywhere, reducing the production of so-called indoor dry landscape garden sketches, because he will calculate that such a non-functional design that only satisfies visual pleasure will increase many cleaning staff and increase management costs. It even prevents consumers from identifying directions and accidents after drinking. At this time, the designer will do his best to find other personalized solutions that create environmental interest without adding management troubles, so as to achieve a breakthrough; in addition, the designer will pay attention to the service process, distinguish between the guest area and the interior area, and provide enough space for auxiliary services , To achieve efficient and direct management to ensure smooth operation. It's no longer just an empty shelf.

Fashion leader

The designer of the entertainment space, especially the designer of the KTV Plaza, should be at the forefront of the times. He always enjoys fashion, such as watching fashion shows in Milan or Paris, using the most popular fabrics in the business environment; Inspiration, the design creativity of the narcissistic KTV box like a pupa may be an extension of the idea of ​​a cicada pupa-like clothing design; he has a large number of movie discs, and the post-space-style KTV square design concept is derived from "Star Wars Episode" The scenes suggest that the blockbuster "The Return of the Mummy" can also create a splendid KTV featuring ancient Egyptian civilization that is popular across the country. Fashion comes from the taste of the designer, and requires the designer to always stand on the cusp of the trend and take the lead, turning all the constraints in reality such as funds, environment, regulations, customs and habits into a beautiful ribbon for KTV entertainment space. The neon clothes turn the obstacles of reality into the basis for innovation and change of entertainment projects, and find the source of the beauty of form in solving project problems. Such a KTV entertainment project can achieve a win-win situation between the owner and the designer. It can not only become a famous masterpiece, make the designer famous, make money for the owner, but also lay a good foundation for future cooperation. It can be seen that integration can maximize the benefits of both parties. The result of one plus one greater than two completes a virtuous circle. As mentioned above, the designer’s quality improvement uses his talents to attract each other and achieve the goal of being able to care for the operators. On the other hand, it is necessary for the designer to grasp the communication skills to mobilize the operators to implement the guidelines established by both parties, and to use the designer’s professional ethics and The heart of fraternity cares for the operators and loves each other from the heart. The above two points enable the design to actively integrate the operator and the ability to integrate the operator. The fusion of designers and operators is like a lover in a passionate love, which can also produce contradictions from time to time. It is inevitable. There are many undesirable tendencies to be noted:

Love at first sight

Many times the owners will actively invite experienced designers to design new KTV entertainment spaces for them, mostly because they understand the designers’ past successful cases; this is a good thing, and both parties have a good start. However, because they trust the designers too much, the owners do not Hire a management team and become the owner of the hand-off. The two parties did not make detailed plans on the actual conditions, and did a good assessment of the advantages and disadvantages of the past cases. Two undesirable situations are prone to occur: one is that the new store has copied the design language of the past without substantial breakthroughs and innovations. After the completion of the project, the owner was very disappointed; another form is that the designer completely regarded it as a personal work to give full play to it. Although unconventional but ignored the use of functions and consumption habits, the result is that the work is not easy to use and it is difficult to realize the commercial value of the project. .

Cater to each other too much

A willing cooperation method runs counter to harmony: With the continuous expansion of the designer team and the intensification of competition in the entertainment project market, the owners have higher and higher requirements for designers. Except for some famous designers, most designers are bidding for project design. Encountering greater and greater challenges, coupled with the lack of mature standards in the domestic entertainment space design market, has increased the pressure on designers, so that the design fees in many northern cities are unimaginably low. A small project with less than a thousand square meters often competed with more than a dozen design teams at the same time. In order to win the opponent, the designer was forced to cater to the requirements of the owner, and even developed to the point where he did not have the image and dignity of the designer. The result was a one-sided cooperation method. On the contrary, the owner looks down on the designer, thinking that you are just a tool for the owner’s creativity. In the end, it becomes "the owner’s head and the hands of the designer". Such a design is often difficult to implement the theme of the project, and the style is messy, more like a big one. Platter. As a result, the owners complained more and more about the lack of qualified and outstanding designers; designers complained about the owners who did not pay much attention to design, resulting in the phenomenon that Maxima and Bole are missing, a vicious circle, so that many domestic designers can only imitate European and American works.