Classification and characteristics of different entertainment venues
Classification:
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Entertainment projects are composed of many different types of models. The entertainment industry ranges from the earliest dance halls, nightclub-style opera houses, discos, comprehensive bars, beauty show bars, to today’s nightclubs, mass sales KTV, entertainment clubs, slow rocking bars, etc. It has gone through a long process. Especially today as the entertainment industry continues to mature, the segmentation of entertainment models and consumer groups is more obvious and professional, so when planning a project, we must first clarify the direction, determine the entertainment model and different consumer groups.
Entertainment projects are composed of many different types of models. The entertainment industry ranges from the earliest dance halls, nightclub-style opera houses, discos, comprehensive bars, beauty show bars, to today’s nightclubs, mass sales KTV, entertainment clubs, slow rocking bars, etc. It has gone through a long process. Especially today as the entertainment industry continues to mature, the segmentation of entertainment models and consumer groups is more obvious and professional, so when planning a project, we must first clarify the direction, determine the entertainment model and different consumer groups. Because there are obvious differences in its functions, decoration styles, service methods, and business philosophy, and the planning and design in the early stage are inseparable from the business services in the future, it is beneficial to clearly understand different entertainment modes and distinguish different consumer groups. Overall planning of the entire project.
(1) Nightclubs: Nightclubs are often described by people as clothing-scented temples and drunken fans. The entertainment modes of nightclubs include singing and dancing, drinking dice, and being accompanied by beautiful movies. In this mode, it is necessary to take care of the entertainment space of the two-person world, but also to consider the public atmosphere of collective enjoyment. The consumer groups are mainly business entertainers or confidantes. Most of their consumption has the style of "returning after all their money is gone". Luxury and high-end decorative hardware and considerate service software are the main features of this model. feature.
(2) Entertainment clubs: In addition to common entertainment modes, entertainment clubs are mainly characterized by being more private. Focus on reception, so that customers have an elegant, safe and comfortable entertainment environment, which reflects the distinguished identity of customers. Customers who visit this place are rich or expensive, pursuing a high-end and elegant environment, hoping for meticulous service and imperial enjoyment.
(3) Slowly shake it: a new type of entertainment mode, which designs a set of music, lighting and wine mode based on people's entertainment psychological needs, so that people gradually reach a state of excitement. In the beginning, brighter lights and slower-paced music were used to relax people's mood, chat and drink, and then over time, the rhythm of the music gradually strengthened, the lights gradually dimmed, and the encouragement of DJs and lead dancers made people feel better. Gradually reach a state of excitement, and then dance to the music, looking for the feeling of High. In some successful business operations, you can see the various dances. Morning exercises are for people to exercise. In the slow-shaking bar, people see evening exercises, which can exercise the body and relax the mood while "smelling music and dancing". The difference between Shake Bar and Disco lies in the gradual progress of the music rhythm, which allows people to have a psychological process from calm to excitement. Furthermore, since the positioning of Slow Shao Bar is higher than that of disco, the quality of customers and consumption are relatively higher than that of disco. Although they are all at the same beat, people show different dance poses. They do not only dance on the dance floor, but they can dance to the beat right by the seat. Usually, the customers who go to the high-end slow swing bar are mainly fashionable white-collar workers and young people. The bosses, they all take a play mentality and relax in the lively atmosphere.
(4) Disco: Energetic singing, dancing, and passion are the portrayal of disco; strong sound, collective dancing, and binge drinking are disco entertainment modes. With the dance floor as the center, the DJ and the lead dancer are the hosts, driving the atmosphere of the audience and letting people create a warm atmosphere together. Most of the groups that go to disco consumption are mainly young people. They are mainly to feel the warm atmosphere and express their inner emotions, and to eliminate mental fatigue with a high degree of excitement. But their spending power is limited, so they pay more attention to the effects of lighting and sound in the decoration of places.
(5) Performance bar: A small performance with two or three people in the bar, so that the singer and the guests become one. Listening to music, drinking and entertainment are conducted at the same time. This type of bar is called a show bar. Consumers mainly focus on drinking with friends and dating couples.
(6) Performance hall: The performance hall, as the name suggests, is dominated by performances. The characteristics and level of the performance largely determine the attractiveness of the venue, especially in areas where the entertainment industry has matured, and there is no new sense of performance. If the program is average, it loses the meaning of the performance, so the feature of the program is the vitality of the performance hall. Usually, the customers who go to the performance hall to enjoy the show are mostly family members, couples or friends, and most of them consume for the purpose of viewing and entertainment.
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(7) Mass-market KTV: Mass-market KTV is an entertainment model that focuses on singing, and requires higher audio for singing. It generally calculates the rent by the hour. Alcoholic snacks can be purchased at the on-site supermarket at a fair price, and meals are provided for free or at a fair price, which is relatively affordable. The main sources of consumption are white-collar workers, families, classmates, birthday parties, and the decoration is clean and practical, and the lights are bright.
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