Six Development Trends of China's Commercial Performance Market
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In 2015, there were 166,000 commercial performances nationwide, an increase of 12.5% over 2014;
In 2015, there were 166,000 commercial performances nationwide, an increase of 12.5% over 2014;
Box office revenue was 11.1 billion yuan, an increase of 13.4% over 2014, and the box office revenue passed the 10 billion yuan mark for the first time;
The number of audiences for commercial performances exceeded 100 million, an increase of 18.3% compared to 2014, the highest ever.
On April 12, at the 2016 "Performing Arts Beijing" Expo hosted by the Daolue Performing Arts Industry Research Center and supported by the Beijing Municipal Bureau of Culture and the Propaganda Department of the Beijing Haidian District Party Committee, the Daolue Performing Arts Industry Research Center announced the overall market for commercial performances in China in 2015 Research reports on development status and development trends.
There are six major development trends in commercial performances in 2015:
First, high-quality content and audience cultivation are still the key to market development.
The musical drama market is affected by the introduction of classic dramas from the original version such as "The Phantom of the Opera" and "Human and Ghosts". The market box office growth rate reached 44%, which is the fastest growth rate in each market segment; due to the enthusiasm for parent-child experience and tourism The increase in consumer demand has driven the rapid growth of the children's drama market and the tourism performance market, with growth rates of 11% and 32% respectively.
Second, capital has become a new driving force for the rapid development of the performing arts industry.
There are more than 300 performance ticketing agencies nationwide, and the market competition is very fierce. Large-scale ticketing companies continue to expand with the help of capital, and gradually deploy content production, theater operations, movie ticketing and investment fields to strengthen their market positions. The ticket agency that successfully obtained financing has the characteristics of a large user group and an open and interactive community platform.
In 2015, the financing amount of the performing arts industry exceeded 10 billion yuan. Performing arts organizations with content advantages have become a hot spot for capital pursuit, involving multiple sub-fields such as musicals and tourism performances. The scope is wide and the investment amount is as high as in recent years. The highest value. In addition to Internet ticketing platforms, content institutions with industrialization prospects are also key areas for investment by investment institutions. These institutions with content advantages usually have a large number of high-quality repertoire resources, stable creation and performance groups, and rich The production and performance experience, has a certain brand influence.
The third is the cross-border integration and development of performing arts resources, and a large performing arts ecosystem is gradually taking shape.
Ticketing agencies continue to expand the industrial chain, deploy upstream and downstream of the performing arts industry, or invest in stage plays, participate in IP development, or invest in operating theaters, and deploy offline channels, gradually transforming from an "intermediary" in the performance market to a powerful force. With the help of capital, performing arts companies rely on high-quality content resources to accelerate their industrial expansion and develop in the direction of entertainment: on the one hand, they enter the fields of film and television, and on the other hand, they use the Internet to tap the potential value of performing arts content. The performing arts gathering area is forming a regional development ecology by integrating industry resources.
Fourth, the performance market is gradually moving towards professionalism and refinement.
There are 2,259 venues for commercial performances in China in 2015, which is a large number, but 70% of theaters are facing difficulties in operation, with fewer than 50 performances per year. Beijing Comedy Theater, Shanghai Theater, etc., through the positioning of characteristic theaters, create differentiated operation models, and explore the path of professional development of theaters.
With the maturity of China’s performing arts industry, audience demand has begun to be segmented, and performances targeting specific groups of people have begun to appear in the Chinese market, such as "Tomb Raiders Notes", "Legend of Sword and Fairy Heroes" and other IP dramas that focus on fan groups, targeting talent shows. "The Voice of China" hundreds of concerts in 100 cities and so on.
Fifth, Internet performing arts are gradually penetrating the entire traditional performing arts industry.
The Internet performing arts industry has subverted the traditional performing arts "niche" and "weak scale" development trend. As a platform-based business model, Internet performing arts can expand into multiple industries by virtue of its traffic, user stickiness and video live broadcast advantages. At present, Internet performing arts mainly include online shows aimed at civilians and online live broadcasts aimed at celebrities.
Sixth, the integration of performing arts and real estate, tourism, high-tech and other fields is accelerating and developing in a more in-depth direction.
With the popularity of the experience-based economy, the highly eye-catching theatrical performance stage is being valued by commercial real estate developers, and the performance function has become an integral part of the functional positioning of real estate development. Consumers are also looking forward to seeing more theatrical performance venues and wonderful repertoires in shopping malls, theme parks and other places, so theaters and theaters that focus on live performances have gradually recovered and entered various commercial real estate projects in first- and second-tier cities in China , A cultural complex with art performance venues as its main store has also begun to emerge.
Current tourism performing arts products attach great importance to the development of local cultural resources and connotations, and create a cultural performing arts feast with local characteristics. Tourism performances such as drama festivals in natural scenic spots, impression series, and the combination of music and tourism have promoted more abundant and diversified performance forms and contents. In addition, high-tech, represented by high-end advanced imaging technology and equipment, is increasingly used in stage performances. Performing arts take advantage of high technology to undergo qualitative changes, significantly enhance performance performance, improve performance effects, enhance audience experience, and meet people's appreciation needs for the ever-increasing level of stage art.
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