Tian Furong Kunming University
Yang Dapeng Ban Xianhai Yunnan University of Finance and Economics

　　 With the integration of Chinese and Western cultures after the reform and opening up, with the continuous improvement of social progress and human civilization and the rapid development of urban culture, bars have developed rapidly after entering my country, especially in developed areas such as Beijing and Shanghai. In general, the night sky of the city is inseparable from bars, and people need to forget and indulge in the busyness. At present, the bar industry market shows great development potential. The prosperity of entertainment venues has a driving effect on the local economy, including the promotion of tourism and investment. The level of development of nightlife, for a city, means to a large extent Its economic development, openness and attractiveness.

　　 Yunnan Province is one of the provinces rich in tourism resources in China. Unique geographical environment, special climatic conditions, long history and colorful ethnic culture, strong ethnic customs, constitute the magical Grand View Garden for tourism in Yunnan. As the center of politics, economy, culture, science and technology, and transportation of Yunnan Province, Kunming is also a famous historical and cultural city and excellent tourist city in my country. The characteristics of temperate climate are known at home and abroad as the "Spring City". However, with the steady advancement of the tourism pillar industry and the rapid development of urban leisure culture, we are also clearly aware that most tourists have shifted from simply enjoying natural scenery in the past to tourism that pays more attention to cultural connotations. Kunming bar culture is not only An integral part of urban leisure culture, it is also a ruler to measure the level of urban leisure culture development. Bars have become a symbol of fashionable life: bars in hotels, bar streets, bars in restaurants, reception services for various celebrations, and even The private bar in the home is everywhere, there is no wine and no joy, people are in it, intentionally or unconsciously, making the bar culture richer. Therefore, the investigation and research on the leisure culture of Kunming city bars not only promotes the further development of Kunming city tourism, but also inevitably makes Kunming tourism more elegant and powerful.

1 Overview of Kunming bars

　　In our country, bars first appeared in some port cities such as Shanghai, Dalian, Qingdao, Harbin, Lushun in the 1920s and 1930s, mainly serving Western consumers in China at that time, and some high-ranking officials and aristocrats also frequented these places. After the founding of New China, there were no real bars in the country for a long time.

　　 After the reform and opening up, with the increasing international exchanges, the number of foreigners in China has increased significantly. As a place of consumption and exchange favored by Westerners, bars have re-emerged and become the most suitable place for cultural exchanges between China and foreign countries. In the past two decades, with the continuous deepening of China's reform and opening up and the rapid economic and social development, a huge number of bars of all kinds have been born. With the increase of people’s contact with bars, more and more Chinese people like bars as a place for consumption and communication. Bars are no longer the consumption of nobles, but begin to blend with Chinese culture, showing birth, activation and popularization. And the development trend of localization. In 2006, the new "Regulations on the Administration of Entertainment Places" was promulgated. The most different from previous years is that the entertainment industry is more clearly regarded as an industry by policy makers. In fact, the entertainment industry has always created a large amount of social wealth under conditions that the state does not encourage and never invest, and it has been heavily taxed. The entertainment industry’s tax revenue is as high as 20%, plus 3% of the cultural construction fund, and various expenses accumulate to more than 30%. According to the 2005 Statistical Yearbook of Chinese Culture and Cultural Relics, the added value of various entertainment venues across the country accounted for 48.7% of the total added value, becoming the main industrial form of the cultural and entertainment industry. It is these factors that determine that government departments must revise the "Regulations on the Administration of Entertainment Places" in accordance with the level of social and economic development and the cultural consumption needs of the masses to solve the practical problems in entertainment venues. As for the entertainment industry, every step of the development of this market reflects the level of my country's reform and opening up. It can be said that it is a true epitome of China's reform and opening up in different periods.

　　 With the further deepening of reform and opening up in Kunming, the bar industry has developed rapidly in Kunming. At present, almost all star-rated hotels and hotels designated by Kunming for foreign tourism have special establishments for drinks.

Kunming Kundu Night Market, one of the four famous night markets in China, is an entertainment center formed naturally due to historical precipitation. It highlights the Kundu Night Market that integrates tourism, leisure, entertainment and fashion. It is the first designated tourist night market in Kunming. Every action here affects the nerves of Kunming's entertainment industry.

The construction of a bar street is the government's conscious industrial guidance model; while the Golden Horse and Jade Rooster is a consciously built bar street by the government. In the atmosphere of this architectural antique style, it is full of modern entertainment elements. The sprouting of youth is released here. Slowly shake it. , DISCO, Performing Arts Bar have become the mainstream of night scenes here. The rich nightlife is fully displayed here. Entering the Golden Horse and Jade Rooster in 2008, it has become an indispensable main component of Kunming's nightlife.

The third main entertainment venue in Kunming is the entertainment business circle formed naturally in Cuihu Park. The difference is that there are all kinds of tea houses and leisure bars gathered here. Compared with the bustle of Kundu and the hustle and bustle of Golden Horse Square, it seems to be more cultural here. Temperament is the kind of laziness and slow rhythm that is exclusive to Kunming. It is permeated with a quiet, comfortable and warm cultural form, and gathers international students, artists, white-collar workers, and social idlers with financial ability. In fact, the entertainment industry has a cultural shadow after all, so there are regional differences, and not all market rules can be universal.

2. Research on the status quo of Kunming bar culture

　　 Although Kunming bars are imported products, as the standard model of western wine culture, bars are getting more and more attention. Since the 21st century, Kunming bars have quietly appeared in every corner of Kunming city. It has sprung up like bamboo shoots after the rain in Kundu Shopping Mall, Golden Horse Plaza, Cuihu Park and its surrounding areas and various newly developed commercial areas. In the last two to three years, there have been qualitative leaps in the bar’s industrial structure, operation and management status, activity characteristics, cultural consumption status, and its hardware, services, and culture. Its rise and prosperity are closely related to local economic, social, and cultural changes. The pace of the bar has always followed the times.

1. Analysis of the number and types of bars

　　 Bar did appear in a very "cultural" and rebellious attitude back then.

　　 is a kind of acquiescence in our city to not return late at night. Some people say this is a paradise for lovers, some say it is a platform for "one-night stand", some say it is a lonely platform, and some say it is an emotional dump! But anyway, she has become an inseparable part of Kunming city nightlife! Become the world of youth and the birthplace of subculture. According to statistics, so far, there are about 359 bars of various sizes in Kunming, which can basically be classified as slow rock bars, performing arts bars, DISCO, nightclubs, dance halls and others.

　　 In the survey, we found that the slow shake bar is very popular among young people in Kunming, and it is the leader in the entertainment industry. Most of these bars take DJ's slow rocking dance music as the mainstream. They belong to fashion stores and are a popular product of the times. Such bars have huge profit margins, and the prices of products and services are several times or even ten times higher. In general, the price and decoration style of most slow shake bars are basically not much different, only a few are slightly different. For example, SOHO is a post-industrial style. The BABI bar uses white as the main tone. The difference is that there are differences in consumption age groups. Like MIX bars, most of the guests are over 28 years old and mostly business contacts.

The performing arts bar is basically a medium-to-high-end level of consumption. It is dominated by performing arts. The quality of the actors, the quality of the program, and the form of the performance must be carefully crafted to reflect a visual feast and combine with local folk customs. Culture and tastes of the guests are used to produce programs to win the likes of the guests. In addition, DISCO, nightclubs, and dance halls are all popular products in the 1990s, and now they have been gradually forgotten by time.

　　Other types of bars mainly refer to small and medium bars. For example, workshop-style bars and music bars are small casual bars. They pay attention to the atmosphere and music effects. The soft lighting, soft wall decorations and soft music attract many local citizens and tourists. They are mainly distributed in Wenhua Lane, Cuihu Park, Taoyuan Plaza, and the surroundings of universities and so on.

2. Analysis of the age of bar guests

　　 The current consumers in bars are mainly middle-aged and young people. These people are the backbone of the bar, the leader of bar culture, and the fashion elements of nightlife. They are full of vigor and enthusiasm. What they pay attention to is the alternative and difference, and what they play is the mood. He is very keen on bars and likes bars with clear themes. These crowds are mainly distributed in various high-end slow-shaking bars. As the "Regulations on the Administration of Entertainment Places" expressly stipulate that entertainment venues should hang signs of forbidden or restricted access to minors in the halls, boxes, and private rooms of the business premises, but due to management loopholes and other reasons, there are also a large number of minors. People go to bars for consumption, especially technical secondary school students, mainly in DISCO and some low- and middle-grade slow-shaking bars. At the same time, there is a considerable proportion of people over 35 years old, and most of these people are mainly engaged in business contacts.

3. Analysis of the purpose of the guests to the bar

　　 With the continuous improvement of people's living standards and the continuous enrichment of entertainment venues and entertainment methods, people's nightlife has become more colorful. Under today’s heavy pressure of life and after a busy day, bar clubs have become more and more a way to relieve stress. Bars represent a kind of entertainment culture. Music, wine, and lights are used to replace the exchange of ideas and the confrontation of souls. It has become more and more fashionable. Although dedicated professionals will not give up any opportunity in the mall, the main purpose of nightlife is not so utilitarian. For most professionals with nightlife, their nightlife is mainly for leisure and relaxation. Therefore, it can be seen from Figure 3: Most people who go to the bar are for fun, relaxation, and excitement. At the same time, gatherings of friends, classmates, and colleagues also accounted for a large proportion, replacing the previous gatherings only in hotels and restaurants.

　　Different natures of work are related to the frequency of nightlife, such as sales, public relations, advertising, marketing, and other jobs that require more communication and emotional contact with others, and the proportion of high-frequency nightlife is higher. Therefore, people also have to add a few touches of work to their nightlife-although the proportion of business contacts is small, they are often high-consumption, and they are VIPs in bars. As the window of Yunnan tourism, Kunming is the tourism management, reception, distribution and radiation center of the province. The proportion of tourists to the bar consumption is quite small, which reminds us to build a bar with ethnic cultural characteristics from the local culture. Attract tourists. For example, the bar in Lijiang is a very good case.

　　 As we all know, "there is music, wine, and many people". Most people go to bars for this reason. They don't care about the price of the drinks. They want a culture and atmosphere, so the atmosphere of the bar is extremely important. However, the decoration style, music, and service of the bar cannot be ignored. This is the key to the establishment of a distinctive theme bar and the bar's success.

5. Analysis of guest consumption in the bar

In order to understand the consumption of bar guests in the bar, we conducted a survey from two aspects: the price of bar consumption and the quality of bar drinks (see Figure 5 and Figure 6). From the chart, we can know that the consumption of bars in Kunming is in the middle and In the high-consumption stage, consumers are not very satisfied with the quality of the drinks, but 22.6% of consumers do not know the quality of the drinks, indicating that a considerable number of people do not have high demands on the drinks. What I like is the atmosphere and atmosphere of the bar.

6. Analysis on the Necessity of Selling Local Drinks in Bars

　　 There are many varieties of bars in Kunming, mainly beer and spirits, with red wine and cocktails taking up a relatively small proportion. The main spirits with good sales in Kunming bars include Chivas Regal, Absolute Vodka, Hennessy VSOP, Jumbo, Ballantine, etc. The sales problem of various brands of beverages actually depends on the status of the wine merchants in the bars. Each bar has its own main wine. The beer sold in Kunming bars is mainly foreign brands. Budweiser in the United States and Carlsberg in Denmark are the two major beer suppliers in Kunming bars, and they are currently the more high-end brands of beer in bars. Local beers such as Dali beer and Lancangjiang beer are mainly concentrated in low-end bars.

　　 According to this survey, 21.5% of the guests said that it is necessary to sell local drinks in bars, only 33.4% of the guests said it was unnecessary, and the others accounted for 45.1%. This result shows that not only can consumers in Kunming bars accept foreign wines, but local wines will not reject them if they have characteristics. Most people are likely to accept local wines after correct guidance. Local wines have a better market prospect in the bar. .

Three Kunming bar culture analysis conclusion

　　 With the development of social economy, people's pursuit of tourism has changed from the original sightseeing type to the leisure travel mode. As the "vanguard" of Yunnan Province, Kunming's tourism industry is facing many pressures and competitions; into the 21st century, Kunming's tourism industry is facing greater challenges: "Everyday is spring" Kunming's biggest advantage is its leisure vacation and human settlements. Environment, not scenic resources. Urban tourism products are the basis for the development of urban tourism. Cultural tourism is an effective measure to improve the image of the city and increase the visibility of the city. Urban tourism culture more represents the modernity of tourism culture. On the other hand, urban tourism culture is subordinate to the city. culture. Urban tourism culture is not only a visual culture, but also a culture of taste. Kunming’s bars are an indispensable part of urban leisure and a part of “entertainment” in tourism. Bars with bright themes and good cultural atmosphere are the first choice for urban tourism and leisure. The prosperity of bars will promote the development of urban tourism in Kunming. The rich connotation of Kunming wine culture has brought novelty and unique feelings to tourists, and the wine and water resources of health and wellness cater to people's pursuit of leisure and health in Kunming. Therefore, Kunming should make use of the wind of tourism development, explore the connotation of wine culture, and vigorously develop healthy wines with ethnic characteristics. For example, it can create Dian-style cocktails, so that Yunjiu can enter the night club, becoming the characteristic and bright spot of Kunming bars, and promote The sales and popularity of Yunjiu have increased. Yunjiu can also use this to integrate resources, create a brand, and form the scale benefits of Yunnan wine enterprises. This is the best choice to promote the development of Yunnan wine industry. The study of Kunming bar culture is bound to promote the further development of Kunming's urban tourism, accelerate the transformation of Kunming's tourism industry from sightseeing tourism to leisure vacation tourism, and make it a beautiful landscape of Kunming city tourism.

Four issues that need attention in the networked three-level responsibility management model

1. Ensure the stability of the management software system. To meet the requirements of multiple users logging in to the page at the same time, the computer equipment must run fast; the page to the customer is simple, stable, and smooth.

2. Improve the understanding of the networked three-level responsibility management model. Managers need to have modern management concepts that keep pace with the times to understand the renewal of asset management models, and at the same time publicize the necessity and importance of fixed asset management, so that the teachers and students of the school can strengthen their sense of responsibility to protect the school’s fixed assets and prevent the waste of assets. And drain.

3. Improve the management system. Specification fixed

The three-level responsibility management procedure of asset network must establish a set of practical management methods while establishing and perfecting the rules and regulations, so that the management work can be followed by rules, laws to be followed, responsibility to individuals, and effective connection of fixed asset management. All aspects of the process.

4. Strengthen network technology training. The strength of the administrator's business ability in the networked three-level responsibility management is directly related to the success or failure of the software operation. Therefore, the administrators are regularly provided with targeted centralized professional training to ensure that all on-duty administrators can operate normally. At the same time, some economic and financial accounting knowledge related to fixed asset management can be interspersed, which not only improves the quality of administrators, but also smoothly updates the fixed asset management mode of colleges and universities.

5. Reasonably fixed posts. The establishment of campus, college and department asset management should be a post, and an effective incentive mechanism should be established for part-time asset management posts, which is fully reflected in the year-end evaluation. Only by establishing a scientific and reasonable assessment mechanism can the enthusiasm of fixed asset managers at all levels be mobilized.

In short, we must seize the opportunity to update the fixed asset management model of colleges and universities brought about by the advancement of network technology, so that the management of fixed assets in colleges and universities can be carried out in a safe and orderly manner, realize the construction of a conservation-oriented campus, and ensure the long-term effectiveness of the conservation-oriented campus in universities.